In 2025, Joker Floors was officially named “Platinum Sponsor” of Pistoia Basket for the 2025/26 Serie A2 season.
The agreement goes beyond marketing: as part of the project developed together with the club and the Municipality, Joker Floors will build a new playground in the outdoor areas of Lumosquare, the “home” of Pistoia Basket. In the long term, this playground will become a public, community-oriented space for fans, enthusiasts, children/young people, and the local community in general — not just on game days.
Meaning of the agreement:
The goal is to transform Lumosquare into a “space open to fans and to the city” — not just an arena for games, but a place for community life, sports, and social interaction. Joker Floors contributes with a concrete investment and, from the company’s perspective, being a partner of Pistoia Basket is a source of pride: a Tuscan company “coming back home,” with the intention of strengthening its bond with the territory and growing as a national brand.
Moreover, thanks to Joker Floors’ experience in building sports floors and playgrounds (including 3×3 courts), the agreement can provide Pistoia Basket’s facilities with high-level technical and qualitative features — fully compliant with professional standards.
What it means for fans / the community / the territory:
The creation of the playground brings a sports and community space available to the entire city — useful for children, young people, enthusiasts, and families.
It can become a social attraction point: basketball, recreational sports, events, a meeting place for fans — helping strengthen the community around the club. For the team, it also means greater visibility, increased engagement from quality sponsors, and potential improvement of facilities — all factors that can support the club’s medium-term sporting project.
Building a 3×3 basketball court requires attention to detail and the use of high-quality materials. Joker Floors’ modular outdoor surface, Joker Sport AIR Outdoor, is an excellent solution: FIBA 3×3 Level 2 certified, it guarantees safety, durability, and optimal playing performance. By following the proper steps, it is possible to create a 3×3 court that meets international standards and offers a safe, enjoyable environment for all players.
The idea of an outdoor court designed by Joker Floors as part of the LumoSquare project is more than just an investment in a team: it is a social investment. It is an opportunity to make sport accessible, to give a community — not only fans — a place to move, meet, share, and grow. At a time when more and more public spaces for “free” sports are being closed or neglected, turning a team’s arena into a hub of activity means putting the focus not only on competitive performance, but also on basketball culture, social interaction, and inclusion.
