Joker Floors is proud to be a partner of “RiqualifichiAMO”, the three-year social project conceived by Pistoia Basket, launching in the 2025/26 sports season with the aim of giving new value to public sports spaces, making them safer, more inclusive, and more accessible for local communities.
“We strongly believe in the social value of sport and in its ability to create connections, opportunities, and inclusion,” explains Marco Peruzzi, CEO & Co-Founder of Joker Floors. “RiqualifichiAMO perfectly represents our vision: creating safe and accessible spaces where people can meet and build relationships through play and sport.”
The initiative starts in Tuscany with the redevelopment of eight playgrounds in the provinces of Pistoia, Prato, Florence, and Arezzo, and will then progressively expand across the entire region over the next three years, becoming a structured project at the regional level.
“RiqualifichiAMO” stems from the desire to give back to citizens places dedicated to sport, meeting, and social interaction, through targeted interventions ranging from the refurbishment of playing surfaces to more structural improvements—always with the goal of creating tidy, welcoming environments suitable for all ages.
Taking part in this project means putting technical expertise at the service of the community, contributing in a tangible way to the transformation of sports spaces into places of growth, connection, and well-being.
A project shared with institutions and partners
The project is made possible thanks to the collaboration between Pistoia Basket and partners such as Estra Spa, Conad Nord Ovest, Lumos, and Joker Floors, together with local municipal administrations and sports institutions.
In the first phase, the interventions will include:
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four playgrounds in the Municipality of Pistoia;
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one public court in Montale;
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one playground within the Prato Nord Comprehensive Institute;
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two interventions in Florence and Arezzo, to be announced soon.
Sport as a tool for social value
“RiqualifichiAMO” is a concrete example of how sport can become a driver of urban and social regeneration, helping to create more vibrant, well-maintained, and participatory environments—especially for younger generations.
For Joker Floors, being part of this project means strengthening its commitment to a vision of business that goes beyond the product: a company that invests in the territory, in people, and in the future of communities. 🏀
